Young Indians, Siliguri Chapter Organizes Branding Workshop for Students at Siliguri

By Hirak. D. (TNI Siliguri)  |  TNI Editing Siliguri

Webdesk, TNI Siliguri 29^th July 2017: Today the Young Indians, Siliguri Chapter organized a Session on Branding by Mr. Pratik Rathod and Mr. Ramalingam S. at Private College located at Siliguri. This session was a first of its kind opportunity for the students present at the program. More than 100 students belonging to the Yuva wing of the College attended the event. This workshop provided a unique opportunity and perspective to the students to engage with, and learn from the India’s finest Brand Strategists – Mr. Pratik Rathod and Mr. Ramalingam S, who are the Co-Founders of Prarambhan Creative Works a Brand Strategy and Design firm that helps businesses build lush Brands, engaging Communication, and effective Marketing campaigns. Mr. Pratik Rathod has a wide variety of experience in design thinking and has successfully worked in fashion while managing multiple brands at Arvind Lifestyle Brands. Mr. Ramalingam S.has brand management and marketing strategy experience with various brands like Cipla, Nicotex, Coca-Cola, TCS etc. He is also a software engineer and has experience in working in enterprise application development as well as web technologies. They spoke about today’s changing business environment and the way branding takes businesses to the next level. Basic knowledge and skills regarding Branding must be known to the next set of entrepreneurs.  It helps them to understand the dynamics of how branding affects businesses. Branding ensures that the Business is able to generate a premium over its competitors. It is through branding that the top line and bottom line of businesses can be positively impacted.

Photo: Young Indians, Siliguri